Happy September! I don’t know about you, but the chatter of Thanksgiving and Christmas is already around me.  This month I want to focus on two specific areas that are crucial to your marketing plan – Google Ads and Google My Business.  There are so many different...

As we wrap up the summer months (and by the way, where has summer gone?), it is great to have you here! This month I want to touch on the topic of social media and why this piece of your marketing strategy is so important. Did...

And just like that, it is already July! And we are back to another Jenn’s question of the month. Where I cover commonly asked questions that pop up when chatting marketing strategies with pregnancy help organizations around the country.  Something we speak to quite often is...

Have you considered how community engagement can be part of your Pregnancy Help Organization marketing strategy? Both community engagement online and reaching out within your community are important pieces of your marketing strategy. Community Engagement with Supporters What are your supporters looking for when they seek to...

Happy Summer! I hope this blog finds you doing great!! A topic that comes up quite often when I am chatting with different pregnancy help organizations is – Where do I begin when it comes to marketing? And assuming you have gotten past the point of...

The average internet user will spend nearly seven hours per week watching videos online and Millennials tend to hit 10-20 hours of video viewing each week.In 2022, 82% of internet traffic came from video streaming and downloads. (Shepherd, 2023) With all this video content being created, consumed, and...

Do you feel like you are always strategizing more ways to bring clients into your center? Or maybe you have some additional content you would like to include on your client site but don’t know where it should go. If you do not already have a...

Jenn here! Question for you: Do you remember the last time you updated your website?  Maybe you just updated your website, and you tend to it daily (or as often as you can) to boost search results. Or, possibly it has been a few years and...

This week I spoke with Brooklyn Tizzano, our Extend Web Services Digital Marketing Specialist, about Pregnancy Help Centers having a social media presence. Here is what she had to say in response to my questions.   Is it important for pregnancy centers to have both a...

Happy Spring! This month I will be following up with my blog from last month (What do I need to include on my Client-Focused Website) to touch on recommendations of important items to include on your supporter-focused website.  What should I include on my supporter-focused website...

This dynamic pregnancy test quiz is used by Heartbeat International’s Option Line to connect with clients who think they may be pregnant and want to learn more about the symptoms they are experiencing. The quiz has been tested and refined to create an engaging experience and...

Does your center have a brand?   Creating a brand for your center is one of the most important components to your marketing plan only second to knowing your client or audience.    Your brand should include certain guidelines, such as, logo formats, fonts, colors, voice,...

This week I talked with Director of Option Line, Nafisa Kennedy, about some of the questions you may have about choosing to have the Option Line phone number and chat on your websites.    Why should I have the Option Line chat and phone number on...

Jenn here! Welcome back to another edition of Jenn’s Question of the Month, where I will cover a commonly asked question that we get from those throughout the pregnancy help community. Last month was focused on the importance of a Pregnancy Help Organization having two separate websites for...

Client Traffic Fluctuations and Your Marketing Strategy  My name is Jennifer Ellis. Don’t be confused! Yes, there are two Jennifers at Extend. Jennifer (Jenn) Breymaier is your Sales and Customer Service Specialist, and I am your Customer Support Specialist with Extend Web Services. You may see...

The second half of 2022 brought significant changes to the prolife movement and pregnancy help community. Nearly every facet of the lifesaving work happening across our nation and around the world had been affected and the realm of digital marketing is no exception.   The most notable...

My name is Jennifer Breymaier and I am with the Extend Team here at Heartbeat International. I have been with Extend for almost five years and I truly love working with each of you every day, partnering with you and doing all that we can to...

In response to the Dobbs decision that reversed Roe v. Wade, we have had many centers contacting us about the abortion information they have on the Be Informed pages of their websites. Some states have completely banned abortion in light of the decision, while in other states, it is still legal within certain...

This past week has seen the Pregnancy Help Community placed under attack once again by pro-abortion activists. Masking their slanderous campaign as an attempt to “end the deception” of what they have labeled as “predatory fake abortion clinics”, a small group of activists has called their...