The EWS Blog provides Search Engine Marketing tips for the Pregnancy Help Community.

When someone searches online for pregnancy help, we want them to find you.

Why Do We Write About Local Search All The Time?

Local Search Marketing - Part V. In the last 9 months, we've written 17 blogs, and this is the 9th that discusses Local Search.  Here are the others, from newest to oldest: How to Make Local Search Work For You This offers a practical look at...
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How To Make Local Search Pages Work For You

Local Search Marketing, Part IV.  In this series we explained what Local Search is, why it's important, and how it can have a tremendous impact on our mission.  In this installment, we'll explain 3 ways to optimize your Local Search Pages:  We'll call them... the Free...
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Is Your Special Landing Page Actually Hurting You?

SEM Setup Kit, Part 3.5. There's a common practice in the SEM world, and you should be alarmed by it - the use of 3rd party landing pages for Local Search Marketing (LS), and Pay-Per-Click Advertising (PPC).In this blog, I'll explain what 3rd party landing pages...
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What to do about Online Harassment

The following thoughts are excepts from an article published by PH News Online:“Click here to read the article in its entirety at PregnancyHelpNews.com.” .....At least one Planned Parenthood office has found a new way to pass the time: harassing nearby pro-life pregnancy centers by posting negative Google...
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How to Build a Great Landing Page - Why it's important.

SEM Setup Kit, Part III.  I'll start by explaining what a landing page is.  If you know already, feel free to skip to the second paragraph.  A 'landing page' is the linked destination for a Search Engine Marketing campaign.  Think of clicking the link as taking...
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Pay Per Click Campaigns - Let the buyer be wary

Part II of SEM Setup Kit. Pay-Per-Click (PPC) Advertising is the most expensive tool in the Search Engine Marketing arsenal (SEM).  It can be very helpful under the right circumstances, though it's not cost-effective in many situations.  This article will briefly make a case for professional...
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How to Build a Successful 'Website'

SEM Setup Kit - Part I.  Search Engine Marketing Strategies for Pregnancy Help Organizations.  When a women is facing a crisis pregnancy, she usually looks online for help or answers. We want to make sure the help she finds is your Pregnancy Help Organization. But how...
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Why buy a web-site when you can rent?

Part II of 'How to buy a website': This question is uniquely important for the Pregnancy Help Community because our web-sites are unique. They can include medical content, they attract visitors who are in crisis, and our competition is well-funded and destructive, so the stakes are...
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Local Search: One-time Setup v. Monthly Management

Local Search Marketing Part III: Many Web Services firms offer two types of Local Search Marketing services, so I wanted to explain the difference between these services. This is a quick blog that assumes you know what Local Search is.  For information about Local Search, read...
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How to Buy a Website

Your first question might be, “Should I buy a web-site?”. Let’s assume you made that decision and are moving to the next question; “How do I decide?”.  This blog shares a couple important thoughts about website marketing and web-business models. The easy answers to “How do...
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Bulk Emailing: Should you use a third party?

We’re all involved in the pro-life movement, and in such a large movement we tend to have long contact lists. How can you make your emails land in the inbox rather than the dreaded Spam folder? The answer may surprise you. Ready? Don’t send bulk emails...
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The #1 Thing Successful Businesses are Doing Online that You Need to Know

Local Search Marketing Part II: Local Search Marketing has hit cyber-space hard and fast, making older marketing methods as ineffective as a phone book. Very quickly, it has become critically important to everyone, including Pregnancy Help Organizations. As you may know, Extend Web Services recently partnered...
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Local Search Marketing Part 1: Is Local Search really necessary?

Marketing is the biggest challenge for most businesses.  How do we get the word out to our audience? This question is even more critical for pregnancy help organizations, because our competition is providing bad counsel to women facing unexpected pregnancies. Few people love these women more...
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Local Search: Professional Help is Advisable

We're preparing to post a series of blogs about Local Search - What it is, why it's important, ect., but I wanted to share an anecdote while it was fresh.  I got this from Tim, our Local Search Expert: "I am continually working on (a new...
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What is rich content? Find out now.

Rich content is a term people hear a lot, and something that is desired in a website.  Having a website with rich content doesn’t mean that you should throw in all kinds of images, videos, animations or great text content to make it rich. There would...
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Don’t Spend Thousands for a ‘Great’ Domain Name

A Director approached me last month at the Heartbeat International Annual Conference. She said someone else owned the web site name she wanted, but they offered to sell it to her for almost $20,000. We’re in a fight for lives, and many are willing to do...
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What can your new domain name extension be?

This could be the opportunity you’ve been waiting for! New domain extensions have been popping up by the dozen over the last few years. What’s a domain extension? It’s the suffix portion of your website address. (Think .com, .net, .org) We wanted to show you a...
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