The Power of Social Media in Pregnancy Help
Social media is more than just posts and likes—it’s a powerful tool to connect, engage, and guide your audience to valuable resources. By strategically using social platforms, you can direct people to your website, where they can learn more about your mission, access vital information, and take action. A strong social media presence ensures your message reaches those who need it most, making every post an opportunity to make a lasting impact.
Beyond engagement, social media plays a pivotal role in brand awareness. Consistent, meaningful content helps establish your organization’s identity, builds trust with your audience, and keeps your mission the top priority. The more people recognize and connect with your brand, the greater your ability to make a difference.
Understanding Your Audience
Different generations engage with social media in unique ways, making it essential for centers to tailor their approach. Gen Z (18-25) primarily uses social media to learn and gather information, making it a key space for pregnancy help organizations to share life-affirming resources. Younger audiences often lean toward entertainment and communication, meaning interactive and engaging content can be a powerful way to connect. By understanding these behaviors, your center can maximize reach and impact across various demographics.
Donor vs. Client Social Media Accounts
Having separate social media accounts for donors and clients allows your center to effectively tailor messaging and outreach. For donors, social media strengthens relationships by showcasing the impact of their support, driving engagement, and inspiring continued giving. Meanwhile, for clients, it serves as a source of encouragement and guidance, letting them know they are not alone and that help is within reach. By strategically using social media for both audiences, your center can expand its reach, build trust, and further its mission.
Social Media Best Practices
Do's
- Stay Consistent!!
○ Develop a content calendar and post regularly to maintain visibility. Color feelings, etc
- Engage Regularly with Your Audience
○ Respond to comments and messages promptly to build trust and a sense of community.
- Share Inspiring Stories
○ Post testimonials, success stories, and client journeys that reflect the impact of your services.
- Provide Valuable Tips
○ Share tips, local resources, and support options for moms-to-be and families.
- Include Calls to Action
○ Encourage followers to contact you, visit your website, or share your posts.
- Highlight Your Mission
○ Regularly remind your audience why your work matters by emphasizing your mission and values.
- Collaborate with Local Partners (Brand awareness)
○ Partner with other organizations to increase reach and engagement.
Don'ts
- Don’t be surprised if people get upset or push back on your posts.
○ Negativity toward your mission is inevitable, and some posts may receive pushback. When responding, do so with respect and grace, ensuring your replies reflect your center’s values and mission.
- Don’t Forget About Analytics
○ Use tools to track what works and adjust your strategy accordingly.
- Keep track of your platform login information!
○ It is so important to keep track of this information so that you never get locked out of your accounts!
- Avoid Overloading Posts with Text
○ Keep your captions and graphics concise and impactful. Use visuals to complement your message.
- Make you have permission to post photos if your clients are in it. Media release form.
○ This is client facing. Make sure you have some kind of media release form where your client clearly states that you are allowed to use photos that involve them!
Social media is a vital tool for pregnancy help centers to reach both clients and donors effectively. By maintaining separate accounts, understanding generational behaviors, and following best practices, centers can create impactful, engaging, and life-affirming content. With consistency, strategy, and a focus on community, social media can help amplify your mission and make a lasting difference in the lives of those you serve.
Be sure to check out our full podcast on the do’s and don'ts of social media!
https://pregnancyhelp.blubrry.net/2025/02/19/marketing-minute-dos-and-donts-of-social-media/
And don’t forget to follow Extend Web Services on social media!