When people give to your organization, they’re doing more than making a financial transaction—they're investing in your mission. For pregnancy centers and maternity homes, strong donor relationships don’t just help meet budget goals; they help sustain life-saving work for years to come. But how do you...

In today’s busy, digital-focused workplace, email tends to be one of the primary ways we communicate. Whether you’re collaborating with coworkers, reaching out to clients, or networking, your emails need to carry the right tone: professional, yet personable. But this can be challenging. If you’re too...

One of the biggest differences between a Performance Max and standard Search Ad campaigns is that Performance Max does not leverage keywords. Instead, it uses a slightly different tactic to get your ads in front of relevant audiences–Search Themes. Simply put, Search Themes are signals that...

We’re all involved in the pro-life movement, and in such a large movement we tend to have long contact lists. How can you make your emails land in the inbox rather than the dreaded Spam folder? The answer may surprise you. Ready? Don’t send bulk emails...

In today’s digital-first world, reaching abortion-minded women with timely, compassionate support is both a challenge and an opportunity. For pregnancy help centers, Google Ads' Performance Max campaigns represent a groundbreaking tool that can revolutionize outreach efforts and amplify the ability to meet women where they are—online....

In today’s noisy digital world, it's not enough to simply “get the word out.” If your content is speaking to everyone, chances are it’s connecting with no one. That’s why knowing your demographic—truly knowing them—is one of the most important foundations for effective social media marketing....

Email marketing is one of the most powerful tools you have—and one of the most underused. Whether you're trying to connect with donors, reach volunteers, or stay top of mind with your community, email lets you speak directly to people who already care about your mission....

Branding isn’t just about looking good—it’s about being recognizable, reliable, and trustworthy. For pregnancy help organizations, consistency in how you present yourself can make all the difference. When a woman is searching for help, your brand might be her very first impression of who you are....

SEO might sound like something only tech people worry about, but it’s actually one of the most effective ways to help the right people find your website. The best part? You don’t have to be an expert to start seeing results. With just a few simple...

In pregnancy help, your mission is rooted in compassion, truth, and life-affirming care. But in today’s digital world, being effective online often means using marketing tools and strategies that can sometimes feel “corporate” or commercial. So how do you promote your services, reach more women and...

For pregnancy centers, social media isn’t just about likes and follows—it’s a bridge. A bridge from uncertainty to clarity. From scrolling to showing up. From awareness to appointment. But how do you actually get there? At Extend Web Services, we help pregnancy help organizations use social...

You’ve got a lot going on. Social media might be just one more thing on your plate—and let’s be honest, it’s rarely the thing that gets your full attention. You’re not working with a big team or fancy tools. You’re probably posting between appointments, events, and...

Serving in the pregnancy help movement is a high calling. It’s where hope is offered to those facing heartbreak, where truth is presented in the face of fear, and where love is poured out tangibly and sacrificially. If we are honest though, this work is not...

Serving in pregnancy help can be incredibly rewarding, but it can also be emotionally taxing. Staff and volunteers in centers often face a variety of challenges, ranging from providing support to clients navigating difficult situations to handling the emotional weight of sensitive conversations. One of the...

When a woman facing an unplanned pregnancy visits your pregnancy center’s website, she is likely feeling overwhelmed, anxious, and in search of immediate help. In these critical moments, your website needs to provide her with clear guidance on what to do next. One of the most...

In today’s competitive market, building a strong brand identity is essential for any business. Whether you’re running a pregnancy care center or a maternity home, your brand represents who you are and the trust you build with your community. Let’s dive into how to build that...

Social media is more than just posts and likes—it’s a powerful tool to connect, engage, and guide your audience to valuable resources. By strategically using social platforms, you can direct people to your website, where they can learn more about your mission, access vital information, and...

      Have you thought about how your center’s sign, parking lot, and entryway reflect your brand? Before a client even steps inside, they’ve already formed an impression based on what they’ve seen online, heard from others, or experienced in the community. It’s essential that...

 Keeping up with social media can be challenging, from maintaining consistency to deciding what to post each day. A well-planned content calendar can take the stress out of daily posting and help you stay organized. In this blog, we’ll share practical tips and strategies to create...

How many people really follow through when they make resolutions in the New Year? If any of you are regular gym attenders, have you noticed how crowded your gym gets in January and then as January moves into February, it goes back to mostly just the...

Smart Bidding is a revolutionary tool in Google Ads that uses machine learning to optimize your campaigns and drive meaningful results. For pregnancy help organizations, leveraging Smart Bidding effectively can make a significant difference in reaching women searching for information on abortion and pregnancy support. Here’s...

As the holiday season draws near, pregnancy help centers have an excellent opportunity to connect with their communities and offer support and guidance to those mothers and families in need. Here are a few tips for pregnancy centers to engage with their communities through social media...

Many pregnancy help centers shy away from digital advertising, believing that impactful campaigns require massive budgets. However, this is a misconception. With careful planning and a clear strategy, even a modest investment can drive meaningful results and help centers connect with those who need their services...

As the holidays are quickly approaching, there are often details that can fall through the cracks. Making sure your clients and donors know of any special hours you may have for the holidays is something we do not want to overlook. Here at Extend we can...

The holiday season is a time we often look forward to, yet, if we’re honest with ourselves, it can also feel overwhelming. For those of us serving in the pregnancy help movement, we’re already giving so much of ourselves every day.  Then, when the holidays arrive,...

Creating engaging ad content is one of the most important components of running a successful campaign on Google Ads. In an era where content is king, and attention spans are dwindling at rapid rates due to “scroll loop” social media platforms, it has never been more...

Overcoming Social Media Challenges In the always-changing realm of social media, pregnancy help centers and organizations are facing different challenges when it comes to reaching their audience through social media. They are having to navigate these challenges with a resilient mindset and come up with new...

Our Extend website customers have the benefit of a newly redesigned website with us every two years. We offer this perk because we know just how important it is to keep your site fresh. From content to images to your branding, we want to make sure...

If there’s been one buzzword in the pregnancy help community recently, it’s been “marketing”. A lot has changed in client marketing – a lot has gotten harder. But, no matter what strategy you are using to reach potential clients, having a well-rounded, comprehensive marketing plan is...

It's no secret that one of the keys to a successful ad campaign is driving traffic to your website. When a user clicks on your ad and visits your website, they are exposed to crucial information about your pregnancy center, mainly, your service offerings. The more...

  In today's age, social media plays a pivotal role in our community. We see the vast importance of social media in all organizations, including pregnancy help centers. These centers exist to provide aid to those women experiencing unexpected pregnancies. One of the best ways to...

One of the common questions we receive from new Extend customers, especially those that are just opening a brand-new center, is, “What do we do about online donations?” Established centers who come to Extend often have an online giving platform already in place and provide us...

In the mission to serve women and preserve the life of the unborn, Google Ads is a necessary means of communication for pregnancy centers across the world. Google processes over 3.5 billion searches every single day, many of which are coming from women who are seeking...

Meta Making Major Changes to Enhance Security for Its Users In the past couple months, Meta—the parent company of Facebook, Instagram, and other platforms—implemented several updates to delete old and inactive accounts as well as bot accounts across each of these platforms. Meta received many complaints...

In a recent blog, highlighting the benefits of being an Extend customer, we discussed our Be Informed pages. These pages provide accurate, up-to-date, and relevant medical content to connect with your clients online. Being powered by Heartbeat International allows us to take advantage of the expertise of their medical...

Your website is one of the center pieces of your marketing strategy – So let’s touch on some website basics that will strengthen your website and make sure you are offering a welcoming experience for your audience as a Pregnancy Help Organization.    Logo/Colors: Make sure...

Last year we did an interview with Nafisa, Director of Option Line, to give you more information about Option Line. Then in January we covered the top 5 benefits of choosing Extend Web Services, one of those benefits being that our websites come with the Option Line Live...

An important part of our conversations with centers when speaking with them are their strengths and weaknesses when it comes to their marketing plan. What are you currently doing? What do you do well in house? What are the weaker areas that you know you are...

It is such a privilege to speak with our customers every day and serve you as you serve your clients, their families, and your supporters. Today, I want to go over the five top benefits of using Extend Web Services for your pregnancy help digital marketing...

Happy New Year!  We are so excited for all that 2024 will bring to the pregnancy help community. Each January brings a fresh start in many areas of our lives - it could also mean a fresh website design for you as well. Did you know? Every...

We’ve all been there. We visit a site or search for a product and suddenly it feels like we’re being followed around the internet by similar sites and products beckoning us to “click here” and “buy now." While this may feel a little odd, even slightly creepy, did it make you click?

Targeted Display Advertising is a type of digital marketing that targets potential customers or clients based on a large set of variables, such as demographics, keywords, online habits, and interests. 

While most of us have become accustomed to this type of marketing, many pregnancy help organizations have yet to take a leap into Targeted Display Advertising. Perhaps you have a website with excellent SEO, you may have a blog where you regularly post content. You may have taken things one step further and created a successful Google Ads Campaign. Targeted Display Advertising takes all these efforts and bolsters your digital marketing to the next level.

When a potential client visits your website, it’s a win. However, when she clicks away without deciding to take action it can feel like a loss. Targeted Display Ads are designed to stay in front of her even after she clicks away. This repeat messaging increases the likelihood of potential clients returning to your site and acting, transforming them into actual client. 

Targeted Display Ads also use search retargeting. A woman searching for certain keywords or phrases will be targeted by your ads based on search volume and relevance to your campaign.

Targeted Display Ads are not limited to physical locations like other advertising tactics. If a woman is searching for the abortion pill, she can be reached by your ads without visiting an abortion business or leaving her own home.

Digital marketing may seem expensive, but the return on your investment is worth it.  It is an innovative and effective ways to reach more at-risk women in their greatest hours of need so you can provide help and hope to empower them to choose life!

We'd love to chat with you more about this exciting new product from Extend. Please click the button below to connect with our team and start reaching more women searching for help today! 

We hope you all had a blessed and happy Thanksgiving last week! It’s hard to believe Christmas is just a few weeks away. At Extend Web Services, we know just how busy this time of year can be, so we want to make sure you know...

Fall is here! Can you believe it? It seems like summer just started. As we move into fall and toward the holiday season, many of you will have new content and events for the Extend team to add to your websites. We thought it was a...

Happy September! I don’t know about you, but the chatter of Thanksgiving and Christmas is already around me.  This month I want to focus on two specific areas that are crucial to your marketing plan – Google Ads and Google My Business.  There are so many different...

As we wrap up the summer months (and by the way, where has summer gone?), it is great to have you here! This month I want to touch on the topic of social media and why this piece of your marketing strategy is so important. Did...

And just like that, it is already July! And we are back to another Jenn’s question of the month. Where I cover commonly asked questions that pop up when chatting marketing strategies with pregnancy help organizations around the country.  Something we speak to quite often is...

Happy Summer! I hope this blog finds you doing great!! A topic that comes up quite often when I am chatting with different pregnancy help organizations is – Where do I begin when it comes to marketing? And assuming you have gotten past the point of...

Have you considered how community engagement can be part of your Pregnancy Help Organization marketing strategy? Both community engagement online and reaching out within your community are important pieces of your marketing strategy. Community Engagement with Supporters What are your supporters looking for when they seek to...

The average internet user will spend nearly seven hours per week watching videos online and Millennials tend to hit 10-20 hours of video viewing each week.In 2022, 82% of internet traffic came from video streaming and downloads. (Shepherd, 2023) With all this video content being created, consumed, and...

Do you feel like you are always strategizing more ways to bring clients into your center? Or maybe you have some additional content you would like to include on your client site but don’t know where it should go. If you do not already have a...

Jenn here! Question for you: Do you remember the last time you updated your website?  Maybe you just updated your website, and you tend to it daily (or as often as you can) to boost search results. Or, possibly it has been a few years and...

This week I spoke with Brooklyn Tizzano, our Extend Web Services Digital Marketing Specialist, about Pregnancy Help Centers having a social media presence. Here is what she had to say in response to my questions.   Is it important for pregnancy centers to have both a...

Happy Spring! This month I will be following up with my blog from last month (What do I need to include on my Client-Focused Website) to touch on recommendations of important items to include on your supporter-focused website.  What should I include on my supporter-focused website...

This dynamic pregnancy test quiz is used by Heartbeat International’s Option Line to connect with clients who think they may be pregnant and want to learn more about the symptoms they are experiencing. The quiz has been tested and refined to create an engaging experience and...

Does your center have a brand?   Creating a brand for your center is one of the most important components to your marketing plan only second to knowing your client or audience.    Your brand should include certain guidelines, such as, logo formats, fonts, colors, voice,...

This week I talked with Director of Option Line, Nafisa Kennedy, about some of the questions you may have about choosing to have the Option Line phone number and chat on your websites.    Why should I have the Option Line chat and phone number on...

Jenn here! Welcome back to another edition of Jenn’s Question of the Month, where I will cover a commonly asked question that we get from those throughout the pregnancy help community. Last month was focused on the importance of a Pregnancy Help Organization having two separate websites for...

Client Traffic Fluctuations and Your Marketing Strategy  My name is Jennifer Ellis. Don’t be confused! Yes, there are two Jennifers at Extend. Jennifer (Jenn) Breymaier is your Sales and Customer Service Specialist, and I am your Customer Support Specialist with Extend Web Services. You may see...

The second half of 2022 brought significant changes to the prolife movement and pregnancy help community. Nearly every facet of the lifesaving work happening across our nation and around the world had been affected and the realm of digital marketing is no exception.   The most notable...

My name is Jennifer Breymaier and I am with the Extend Team here at Heartbeat International. I have been with Extend for almost five years and I truly love working with each of you every day, partnering with you and doing all that we can to...

This past week has seen the Pregnancy Help Community placed under attack once again by pro-abortion activists. Masking their slanderous campaign as an attempt to “end the deception” of what they have labeled as “predatory fake abortion clinics”, a small group of activists has called their...

In response to the Dobbs decision that reversed Roe v. Wade, we have had many centers contacting us about the abortion information they have on the Be Informed pages of their websites. Some states have completely banned abortion in light of the decision, while in other states, it is still legal within certain...